Why You Should Avoid Numeric Response Scales in Surveys — They Seem Scientific, but Actually They Are Ambiguous and Difficult to Report
If you read our article a few years back ago about COVID-19, you may have noticed some statistics we cited that seemed odd and open to misinterpretation. That’s because instead of reporting the percentage of respondents who did or said something, we reported the mean of all survey respondents’ answers to a numeric scale. We…