Tag Archives: trust

Forensic Polling Analysis

Future Trends, Public Polling, Public RelationsBy Joe Hopper December 17, 2009

Bad pollsters give the market research industry a bad name, so it is encouraging when smart people figure out clever ways of ratting them out. What is a bad pollster? One who makes up data to support an agenda, or who asks biased questions to get preferred answers. The only good reason for doing research…

The Walmart “Poll” of Chicago Residents

Public Polling, Public Relations, SamplingBy Joe Hopper August 4, 2009

Mistakes to Avoid when Conducting a Public Relations Survey Surveys and polls can be powerful tools to understand what people are thinking and doing, and they can provide good data for public relations efforts and community outreach. Unfortunately they can also be gimmicks, which erodes trust in polling and in the organizations sponsoring them.