UGH to Sugging and Frugging

UGH to Sugging and Frugging

One of the cardinal sins of market research is to misrepresent the purpose of research and how it will be used.  The colorful terms used for two of the most common forms for misrepresentation are SUGGING and FRUGGING. The first of these stands for Selling Under the Guise of research.  The nefarious “research” firm calls…

Versta Research Post

Bon Appétit’s Big Lie Survey

I received this e-mail invitation because I subscribe to Bon Appétit: Important survey from Bon Appétit – We need your help to get 100% participation. At Bon Appétit, we really care what you think. That’s why, as Vice President & Publisher of Bon Appétit, I’m personally asking for your help with this online survey. As…

Versta Research Post

Optimize Your PR—Don’t Do Silly Surveys

We are strong advocates of using surveys for public relations outreach.  Commissioning surveys that answer interesting questions to help drive news stories and other types of communication can build a credible foundation so that journalists and other audiences take note and listen.  But we are not fans of silly surveys that rely on outlandish, sexy,…