Versta Research Post

Optimize Your PR—Don’t Do Silly Surveys

We are strong advocates of using surveys for public relations outreach.  Commissioning surveys that answer interesting questions to help drive news stories and other types of communication can build a credible foundation so that journalists and other audiences take note and listen.  But we are not fans of silly surveys that rely on outlandish, sexy,…

Versta Research Post

Keep Your Surveys Honest

One problem with new survey technologies that make it easy (and inexpensive) to design and field surveys is that we now have an explosion of poorly done and ill-intentioned surveys.  Have you ever suspected that a survey isn’t quite legit? Keeping your survey efforts honest is critical.  Sincere efforts to document issues through rigorous surveys…