About Omnibus Surveys
This article has been updated. Please see 4 Things to Ponder Before Choosing an Omnibus Survey.
This article has been updated. Please see 4 Things to Ponder Before Choosing an Omnibus Survey.
It’s fascinating that new survey technology and easy access to millions of consumers could be affecting the focus group industry more than the quantitative survey industry. But a colleague who has been doing focus groups for over 20 years says that’s exactly what she is seeing.