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Tag Archives: online surveys

Does This Phone Survey Flatter Me?

Does This Phone Survey Flatter Me?

Data Collection, Methods & ToolsBy Joe HopperDecember 16, 2015

The evidence continues to mount that phone surveys should be a method of last resort. Pew Research Center has released results of an experiment conducted in 2014 to test mode differences in how surveys are administered. The research question was whether people answer survey questions differently when responding to a real person on a telephone…

Video Content Skews Survey Results

Video Content Skews Survey Results

Data Collection, Future Trends, Methods & ToolsBy Joe HopperNovember 4, 2015

I am the Internet user that advertisers dread. I block as much advertising, video, flash content, and java script as I possibly can so that I stay focused on work without all that annoying, flashing, moving stuff trying to grab my attention. This always makes me wonder: Am I the Internet user that market researchers…

Gallup Gives Up as Phone Surveys Fail

Gallup Gives Up as Phone Surveys Fail

Data Collection, Future Trends, Public PollingBy Joe HopperOctober 14, 2015

If ever there were evidence that phone surveys are dead, it’s this: Gallup, the undisputed king of telephone polling for decades, has withdrawn from the race. The firm announced last week that it will not conduct candidate polling for the 2016 presidential election. This comes after the miserable failure of its polling in 2012, which…

Defending Your Online Samples in Court

Defending Your Online Samples in Court

Data Collection, Methods & Tools, SamplingBy Joe HopperSeptember 9, 2015

Having jumped back into the 1,016-page Reference Manual on Scientific Evidence from the Federal Judicial Center and the National Research Council (see last week’s article on Defending Your Statistics in Court), I keep finding fascinating nuggets of information worth sharing with our marketing and research colleagues of all stripes. Consider this snippet from the section…

Get Rid of Those Survey Speeders

Get Rid of Those Survey Speeders

Data Analysis & Analytics, Data CollectionBy Joe HopperAugust 19, 2015

If you found that 10% of your online survey respondents were ignoring your questions, generating random data, and there was an easy way to identify who those respondents were, what would you do? I hope you would delete them, go back to the field, and replace them. But for some reason there are those among…

Target Your Surveys with Google Stalker

Target Your Surveys with Google Stalker

Data Collection, Future Trends, Methods & Tools, Public PollingBy Joe HopperAugust 5, 2015

OK, using the word stalker instead of remarketing lists is harsh, but it perfectly conveys the idea behind Google Consumer Surveys’ (GCS) latest innovation for market research. You can use cookie lists from web pages to target people based on specific content they are viewing. Want to survey people who were on your website last…

Try to Untangle This Knot of Numbers

Try to Untangle This Knot of Numbers

Presenting Research, Turning Data into StoriesBy Joe HopperJune 24, 2015

Two of my usually-favorite sources for information and insight (AAPOR and the New York Times) came together this week with an embarrassing, face-scrunching example of convoluted statistical reporting: But Internet use correlates inversely with age and voting habits, making [online polling] a more severe problem in predicting elections. While all but 3 percent of those…

Quick-Testing Surveys for Mobile

Quick-Testing Surveys for Mobile

Data Collection, Methods & Tools, Resources and RecommendationsBy Joe HopperMay 6, 2015

If you are not testing all of your surveys for how they function on mobile, you absolutely should be.  Almost half of respondents in our most recent U.S. census-rep survey completed the survey on mobile devices.  This included 30% who completed it on phones, and 17% who completed it on tablets. Here is a quick…

Yes, You Can Use Grids on Mobile Surveys

Yes, You Can Use Grids on Mobile Surveys

Data Collection, Future TrendsBy Joe HopperApril 29, 2015

Sometimes technology moves so fast it solves a problem before we solve it in other ways.  Such is the case with grid-type questions and mobile surveys.  People are doing surveys on mobile devices all the time now, so researchers are finally re-thinking how to design surveys.  Getting rid of grids has been one mantra of…

Scrolling vs. Paging on Mobile Surveys

Scrolling vs. Paging on Mobile Surveys

Survey Design, Survey TipsBy Joe HopperJanuary 7, 2015

As more and more people use smartphones and mobile devices to fill out surveys, basic survey design decisions need to be revisited again and again.  How should surveys be laid out visually?  How should answer scales be constructed?  How should people be recruited to take surveys? Some of the latest answers to these questions come…

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