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Tag Archives: public polls

Versta Research Post

Execs Highlight Need for Research and Stories

Future Trends, Presenting Research, Public Relations, Turning Data into StoriesBy Joe HopperNovember 20, 2009

Five of Chicago’s PR leaders gathered at a PRSA forum this week to discuss current trends and the future of public relations.  The discussion was striking in how fully it echoed the trends and challenges facing the polling and research industry, and what we need to do to keep our eye on the ball.  Here…

Versta Research Post

About Omnibus Surveys

Data Collection, Public Polling, Public RelationsBy Joe HopperOctober 15, 2009

This article has been updated. Please see 4 Things to Ponder Before Choosing an Omnibus Survey.

Versta Research Post

The Walmart “Poll” of Chicago Residents

Public Polling, Public Relations, SamplingBy Joe HopperAugust 4, 2009

Mistakes to Avoid when Conducting a Public Relations Survey Surveys and polls can be powerful tools to understand what people are thinking and doing, and they can provide good data for public relations efforts and community outreach.  Unfortunately they can also be gimmicks, which erodes trust in polling and in the organizations sponsoring them.

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