Skip to content
  • Research Approach
    • Quantitative
    • Qualitative
    • Opinion Polling
    • Membership & Community
    • Decision Support
    • Concept Testing
    • Complex Designs
    • Statistics & Analytics
  • Selected Work
    • Couples and Dyadic Design
    • Marriage Equality
    • Personas Old and New
    • Tracking Wellbeing
    • Supporting Thought Leadership
  • Perspectives
    • Newsletters
    • Versta Blog
    • Best of the Blog
    • Subscribe to Newsletter
  • About
    • About Versta
    • Video Introduction
    • Turning Data Into Stories
    • Leadership
    • Versta in the News
    • ISO 27001 Certified
    • For Survey Participants
  • Contact
    • Contact
    • Do Not Contact
Main
Versta Research
Market research and opinion polling.
Versta ResearchVersta Research
  • Research Approach
    • Quantitative
    • Qualitative
    • Opinion Polling
    • Membership & Community
    • Decision Support
    • Concept Testing
    • Complex Designs
    • Statistics & Analytics
  • Selected Work
    • Couples and Dyadic Design
    • Marriage Equality
    • Personas Old and New
    • Tracking Wellbeing
    • Supporting Thought Leadership
  • Perspectives
    • Newsletters
    • Versta Blog
    • Best of the Blog
    • Subscribe to Newsletter
  • About
    • About Versta
    • Video Introduction
    • Turning Data Into Stories
    • Leadership
    • Versta in the News
    • ISO 27001 Certified
    • For Survey Participants
  • Contact
    • Contact
    • Do Not Contact
Search:
  • Home
  • Research Approach
    • Quantitative
    • Qualitative
    • Opinion Polling
    • Membership & Community
    • Decision Support
    • Concept Testing
    • Complex Designs
    • Statistics & Analytics
  • Selected Work
    • Couples and Dyadic Design
    • Marriage Equality
    • Personas Old and New
    • Tracking Wellbeing
    • Supporting Thought Leadership
  • Perspectives
    • Newsletters
    • Versta Blog
    • Best of the Blog
    • Subscribe to Newsletter
  • About
    • About Versta
    • Video Introduction
    • Turning Data Into Stories
    • Leadership
    • Versta in the News
    • ISO 27001 Certified
    • For Survey Participants
  • Contact
    • Contact
    • Do Not Contact

Tag Archives: public polls

Gallup Gives Up as Phone Surveys Fail

Gallup Gives Up as Phone Surveys Fail

Data Collection, Future Trends, Public PollingBy Joe HopperOctober 14, 2015

If ever there were evidence that phone surveys are dead, it’s this: Gallup, the undisputed king of telephone polling for decades, has withdrawn from the race. The firm announced last week that it will not conduct candidate polling for the 2016 presidential election. This comes after the miserable failure of its polling in 2012, which…

Versta Research Post

Finding the Story and Getting It Noticed

Charts and Data Visualization, Methods & Tools, Public Polling, Turning Data into StoriesBy Joe HopperSeptember 16, 2015

In the months leading up to this year’s Supreme Court ruling on marriage equality, Wells Fargo worked with Versta Research on a national survey of LGBT Americans. The goal was to understand how changes in marriage laws were affecting decisions about money and marriage. What did we learn about LGBT Americans? Here are two nuggets…

Try to Untangle This Knot of Numbers

Try to Untangle This Knot of Numbers

Presenting Research, Turning Data into StoriesBy Joe HopperJune 24, 2015

Two of my usually-favorite sources for information and insight (AAPOR and the New York Times) came together this week with an embarrassing, face-scrunching example of convoluted statistical reporting: But Internet use correlates inversely with age and voting habits, making [online polling] a more severe problem in predicting elections. While all but 3 percent of those…

Using Surveys for PR: Our ARF Presentation Video

Using Surveys for PR: Our ARF Presentation Video

Presenting Research, Public Polling, Public Relations, Turning Data into StoriesBy Joe HopperApril 22, 2015

Last month we were honored to be on the main stage at the Advertising Research Foundation’s Re:Think 2015 Conference, sharing with the nation’s top research and advertising executives insights from our work with Wells Fargo. I use the word honored for two reasons. First, we were selected from over 200 entries for one of the…

Versta Research Post

Telltale Signs of a Pointless Poll

Funnies, Public Polling, Public RelationsBy Joe HopperNovember 26, 2014

[SEE CARTOON] Of course those 99% keep reading the pointless polls, and most research firms are happy to keep generating pointless polls. The problem? Too few research firms are willing and able to help clients differentiate a survey that is informative and truly worthy of print, versus one that is pointless. So how do you…

Why Phone Surveys Are Almost Dead

Why Phone Surveys Are Almost Dead

Data Collection, Future Trends, Methods & Tools, Public Polling, SamplingBy Joe HopperAugust 7, 2014

Telephones used to be an awesome way to find a random sample of Americans.  Nearly all Americans had a home telephone, nearly everybody would answer if you called, and most were willing to answer survey questions to help researchers understand public opinion. In fact, telephones have been so central to scientific survey research that the…

Versta Research Post

New York Times Shifts to Online Polling

Future Trends, Methods & Tools, Public Polling, SamplingBy Joe HopperJuly 30, 2014

Over the last few years it has become clear that random digit dial telephone surveys—once the gold standard of survey research—are no longer so golden.  But the New York Times has been a holdout among media giants, refusing to use online polls or to report findings from them.  They have clung to the false idea…

Asking Respondents to Tattle on Others

Asking Respondents to Tattle on Others

Focus Groups & Qualitative, Methods & Tools, Public PollingBy Joe HopperJuly 23, 2014

One of the most useful techniques for in-depth qualitative interviewing is to ask respondents not only what they think, but what their friends, family, or colleagues think.  It opens a whole new level of conversation and insight because all of the sudden respondents feel free to talk about their understanding and assessment of the world…

Versta Research Post

NYT Blunders on Sample Size

Public Polling, Public Relations, SamplingBy Joe HopperJune 19, 2014

Readers of this newsletter and blog know how much we value and respect the New York Times.  It is one of the few resources we cite regularly, as it always has relevant, authoritative information that informs our work and that of our clients.  So  my heart sank when I read this description of a new…

Ask Your Most Critical Questions First

Ask Your Most Critical Questions First

Data Analysis & Analytics, Data Collection, Public Polling, Survey Design, Survey TipsBy Joe HopperApril 2, 2014

Question order in surveys matters a lot more than most of us realize, which makes it critical to assess what you most want to know before your survey respondents are influenced (or, in the language or survey experts, “primed”) by additional questions on the topic. Here is a superb example from last fall’s political polling…

←1
2
…34567…
8
9→

© 2025 Versta Research Inc. | Privacy Policy | Contact

Go to Top