The Rigors of Good Research: Three Examples from Thought Leadership

The Rigors of Good Research: Three Examples from Thought Leadership

One of the biggest challenges Versta Research faced during the first year of COVID-19 was a huge and puzzling spike in the amount of fraud on research panels. We saw many organizations falling victim to this fraud. There were obviously false studies with absurdly sensational headlines being published by the media and in scientific journals.…

Math for Journalists

Math for Journalists

Communicating statistics is sometimes harder than doing statistics. While statistics is all about formulas and logic and precision, words and sentences are all about communicating layers of meaning that are often ambiguous and nuanced. For this reason we often recommend a quick, online refresher course called “Math for Journalists” for our PR, marketing, and journalism…