Lessons from NYT on Data Dump Research

Lessons from NYT on Data Dump Research

I often look to excellent journalism as a model for how researchers should turn data into stories: Do investigative work, interview the right people, analyze the details, then lay out a meaningful and contextualized narrative about the who, what, when, where and why. In fact, when I talk about our research and analysis approach that turns data…

Math for Journalists

Math for Journalists

Communicating statistics is sometimes harder than doing statistics. While statistics is all about formulas and logic and precision, words and sentences are all about communicating layers of meaning that are often ambiguous and nuanced. For this reason we often recommend a quick, online refresher course called “Math for Journalists” for our PR, marketing, and journalism…

Versta Research Post

Newsrooms Flooded with Silly Surveys

Journalists and newsrooms are inundated with ever more data, information, and press releases that highlight survey findings in hopes of grabbing reporters’ and readers’ interest.  While many surveys are poorly done and grossly self-serving, findings from other research surveys continue to generate newsworthy stories. Consider this view recently expressed by a business columnist at the…