Category Archives: Public Polling

Better Data through Better Survey Design

Data Collection, Methods & Tools, Public Polling, Survey Design, Survey TipsBy Joe Hopper September 14, 2009

Market researchers complain a lot when they get data back from surveys and see that people have been “speeding” through their surveys or that people are not giving thoughtful responses. But the problem is rarely “bad respondents” – instead the problem is lazy researchers. When people discover that the survey they just agreed to take…

The Walmart “Poll” of Chicago Residents

Public Polling, Public Relations, SamplingBy Joe Hopper August 4, 2009

Mistakes to Avoid when Conducting a Public Relations Survey Surveys and polls can be powerful tools to understand what people are thinking and doing, and they can provide good data for public relations efforts and community outreach. Unfortunately they can also be gimmicks, which erodes trust in polling and in the organizations sponsoring them.