Versta Research Post

Why I Love Creating PR Surveys

After leaving academic research for the world of applied research, I found myself doing a lot of surveys for public relations.  These surveys are designed to uncover surprising or newsworthy nuggets of data that companies use to focus attention on topics relevant to their concerns.  My first boss despised such work, believing that a public…

Versta Research Post

28 Questions to Ask before Buying Online Sample

With all our excitement over the last few months about the accuracy of online polling during the election season—substantially outperforming “gold standard” telephone research—there was not time to share ESOMAR’s September 2012 updated guide to purchasing online sample.  The guide consists of 28 questions all purveyors of online sample should answer, publish, and make available…

Versta Research Post

Google Beats Gallup in Recent Polls

If there is one super important lesson to be learned from this year’s round of election polling, it is that online surveys work.  Google Consumer Surveys, which use non-probability online samples, predicted the election far better than Gallup did.  And online surveys, overall, outperformed telephone surveys. The New York Times’ Nate Silver compiled polling results…