Skip to content
  • Versta Research Blog
  • Versta Research Newsletter
Blog & Newsletter
Versta Research
Market research and opinion polling.
Versta ResearchVersta Research
  • Research Approach
    • Quantitative
    • Qualitative
    • Opinion Polling
    • Membership & Community
    • Decision Support
    • Concept Testing
    • Complex Designs
    • Statistics & Analytics
  • Selected Work
    • Couples and Dyadic Design
    • Marriage Equality
    • Personas Old and New
    • Tracking Wellbeing
    • Supporting Thought Leadership
  • Perspectives
    • Newsletters
    • Versta Blog
    • Best of the Blog
    • Knowledge
    • Subscribe to Newsletter
  • About
    • About Versta
    • Video Introduction
    • Turning Data Into Stories
    • Leadership
    • Versta in the News
    • Press Releases
    • For Survey Participants
  • Contact
    • Contact
    • Do Not Contact
Search:
  • Home
  • Research Approach
    • Quantitative
    • Qualitative
    • Opinion Polling
    • Membership & Community
    • Decision Support
    • Concept Testing
    • Complex Designs
    • Statistics & Analytics
  • Selected Work
    • Couples and Dyadic Design
    • Marriage Equality
    • Personas Old and New
    • Tracking Wellbeing
    • Supporting Thought Leadership
  • Perspectives
    • Newsletters
    • Versta Blog
    • Best of the Blog
    • Knowledge
    • Subscribe to Newsletter
  • About
    • About Versta
    • Video Introduction
    • Turning Data Into Stories
    • Leadership
    • Versta in the News
    • Announcements
    • For Survey Participants
  • Contact
    • Contact
    • Do Not Contact

Tag Archives: market share

Hard-Nosed Managers Use Research More

Hard-Nosed Managers Use Research More

Data Analysis & Analytics, Topics in MarketingBy Joe HopperApril 20, 2016

The next time you find yourself wishing for a kinder, gentler manager or business client to work for, think again. This may be the kind of client who will not make the best use of your research, which for most researchers is one of the most depressing outcomes of all. That is what a fascinating…

Versta Research Post

Using Mekko Charts to Show Market Share

Charts and Data Visualization, Future Trends, Methods & ToolsBy Joe HopperNovember 21, 2012

An extremely useful chart rarely used by market research professionals is a mekko chart, sometimes referred to as a marimekko chart.  It is a stacked bar chart, but (1) the width of the bars varies in a meaningful way and (2) they are lined up next to each other.  Usually the bars vary in width…

Versta Research Post

How to Make a Beautiful Market Share Chart

Charts and Data Visualization, Data Analysis & Analytics, Future Trends, Methods & Tools, Presenting ResearchBy Joe HopperMay 2, 2012

  How do you make a beautiful, elegant, intuitive, and useful chart showing changes in market share over time?  In R.  That always seems to be the answer these days when it comes to data visualization as well as data analysis.  It is the reason that we at Versta Research are in the midst of…

Versta Research Post

The Beauty of Conjoint Analysis

Methods & Tools, Turning Data into StoriesBy Joe HopperSeptember 3, 2009

One of the cool things about social science and marketing research is that it brings together mathematics and human behavior.  Mathematics is beautiful, elegant, and abstract.  It is much like art.  Human behavior is messy, contradictory, and frustrating, desperately in need of a way to make sense of it.  Bringing the two together – turning…

© 2020 Versta Research, Inc. | Privacy Policy | Contact

Go to Top