The next time you find yourself wishing for a kinder, gentler manager or business client to work for, think again. This may be the kind of client who will not make the best use of your research, which for most researchers is one of the most depressing outcomes of all. That is what a fascinating…
An extremely useful chart rarely used by market research professionals is a mekko chart, sometimes referred to as a marimekko chart. It is a stacked bar chart, but (1) the width of the bars varies in a meaningful way and (2) they are lined up next to each other. Usually the bars vary in width…
How do you make a beautiful, elegant, intuitive, and useful chart showing changes in market share over time? In R. That always seems to be the answer these days when it comes to data visualization as well as data analysis. It is the reason that we at Versta Research are in the midst of…
One of the cool things about social science and marketing research is that it brings together mathematics and human behavior. Mathematics is beautiful, elegant, and abstract. It is much like art. Human behavior is messy, contradictory, and frustrating, desperately in need of a way to make sense of it. Bringing the two together – turning…