How to Keep Innovating Your Research Methods

How to Keep Innovating Your Research Methods

If you ever have trouble separating all the hype of new methods and technology from the reality of whether those methods work, turn to the sober and decidedly non-hyped world of academic research.  Some of the smartest people in the world build their careers by pursuing scientific research about research methods.  They publish their results…

Versta Research Post

Using Avatars & Robots for Survey Research

Two researchers at the U.S. Census Bureau recently outlined an emerging innovation in survey research that could reverse the trend towards passive, boring, self-administered surveys that characterizes much online research.  The idea is to use internet avatars in real-time interviewing with survey respondents. Beyond just the heightened interest of having an animated survey, the avatars…