Why I Love Political Polls

Why I Love Political Polls

Actually, Joe Citizen does not love them, but Joe Researcher does. The horse-race polls for media release offer little value to the first Joe because the only poll that really matters is the election itself. But for Joe Researcher, political polls offer unparalleled, ongoing opportunities to understand, validate, and improve our methods of survey research.…

High Response Rates Hurt Data Quality

High Response Rates Hurt Data Quality

An irony of survey researchers’ obsession with high response rates is that higher response rates often hurt data quality.  How can that be?  It happens because aggressive recruiting boosts the participation of people who provide less reliable information.  Two academic articles published in a special issue of Public Opinion Quarterly on “total survey error” nicely…