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Tag Archives: omnibus

When to Choose an Omnibus Survey over a Custom Survey

Data Collection, Methods & ToolsBy Joe HopperApril 30, 2025

Omnibus surveys evolved as a way to share costs by combining survey questions from multiple clients.  Because the biggest cost in conducting a survey is getting it set up and then finding a statistically representative sample of respondents to answer the questions, for some surveys it makes sense to pool resources and conduct a larger,…

4 Things to Ponder Before Choosing an Omnibus Survey

4 Things to Ponder Before Choosing an Omnibus Survey

Data Collection, Methods & Tools, Public Polling, Public RelationsBy Joe HopperJuly 8, 2020

Versta Research fields omnibus surveys, and we often recommend such surveys for our clients.  But omnibus surveys do no not always save money or offer the insights that are needed, and so we often recommend inexpensive alternatives as well. In years past, data collection was a slow, complicated, and expensive task.  If you had just…

This PR Survey Is a Dream Come True. If Only It Weren’t Nonsense.

This PR Survey Is a Dream Come True. If Only It Weren’t Nonsense.

Public Polling, Public RelationsBy Joe HopperJune 3, 2020

This data we saw last week reflects the type of data that PR professionals absolutely dream about and hope for when they conduct surveys. It shows hugely dramatic differences among the 50 U.S. states. The media relations people were able to pitch local outlets in each state with a story about how their area and…

Slow Down! Your Survey’s Too Fast.

Slow Down! Your Survey’s Too Fast.

Data Collection, Public Polling, Sampling, Survey TipsBy Joe HopperMay 13, 2020

It is possible now to get thousands of responses to a survey overnight so that you can turn around research results as quickly as your managers and clients want. Would you trust the findings? I hope not. Suppose you want a general population survey that truly represents all U.S. adults. You will need to ensure…

Versta Research in the News

Versta Research in the News

Public Relations, Turning Data into StoriesBy Joe HopperApril 15, 2019

The Versta Research spring newsletter comes out this week, and highlights some of the work we have done that is in the news and recently published. Here is a sampling: New Index for HR Management Launched Versta Research was commissioned by The Standard to develop its Absence and Disability Readiness Index, launched in March 2019,…

Trim Your Weights at Five

Trim Your Weights at Five

Data Analysis & Analytics, Public Polling, SamplingBy Joe HopperOctober 12, 2016

How many young African American men support Donald Trump? Not many. But if one of them ends up randomly selected into your survey, and if you use statistical weighting to ensure the sample does not skew too old and too white, then you are in trouble. This is what’s happening to the LA Times’ election…

Target Your Surveys with Google Stalker

Target Your Surveys with Google Stalker

Data Collection, Future Trends, Methods & Tools, Public PollingBy Joe HopperAugust 5, 2015

OK, using the word stalker instead of remarketing lists is harsh, but it perfectly conveys the idea behind Google Consumer Surveys’ (GCS) latest innovation for market research. You can use cookie lists from web pages to target people based on specific content they are viewing. Want to survey people who were on your website last…

Versta Research Post

How to Publish Your PR Research

Presenting Research, Public Relations, Turning Data into StoriesBy Joe HopperDecember 11, 2013

A few weeks ago, The Patient, a peer-reviewed medical journal, published an article based on findings from two surveys conducted by Versta Research.  This follows on the heels of a poster presentation last June at the annual meetings of the American Diabetes Association (ADA), and another one just prior to that at meetings sponsored by…

Versta Research Post

Research Cites PR as Honest Abe of Business

Public RelationsBy Joe HopperAugust 22, 2013

PR gets a bad rap in market research. My data wonk colleagues imagine that PR is about spinning, shading, and manipulating the truth. But it is just the opposite, and that is why I love working with PR professionals. To be sure, they are sensitive to the needs, complexities, and politics of the companies they…

Versta Research Post

The Creepy Factor with Google Surveys

Data Collection, Future Trends, Methods & Tools, Public PollingBy Joe HopperApril 26, 2013

It is hard to find an appropriate use for Google Surveys, because, as we outlined in a review article last fall, its capabilities are limited.  But last week we needed a quick incidence test of how many U.S. adults own a certain type of investment product.  Google Surveys seemed perfect.  It was not fast, by…

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