Versta Research Post

The Pitfalls of Auto-Coding Text Responses

An issue we continually struggle with at Versta Research is how to automate the research process and leverage new technologies without losing the essence of what good research does.  Good research does not report data, build charts, or generate dashboards. It learns, answers new questions, interprets data, and helps users focus on information and findings…

Versta Research Post

Killer Quotes from Research Respondents

One way you can make a research report really pop is to carefully select and edit quotes from the people involved in the study.  For qualitative research, that means pulling quotes from transcripts of in-depth interviews, focus groups, online bulletin boards, social media, etc.  For survey research, it means pulling quotes from open-ended questions that…