Versta Blog Makes Public Opinion Quarterly

Versta Blog Makes Public Opinion Quarterly

This familiar sentence opens the lead article of Public Opinion Quarterly’s 2017 special issue on survey research: “Telephone surveys are dead, claim some survey researchers, and should be replaced with nonprobability samples from Internet panels.” Hmm, I’ve said something similar to that in the past, I thought to myself. I guess I’m not the only…

Using MTurk for Market Research

Using MTurk for Market Research

A surprising trend among our academic colleagues in marketing, psychology, and the social and behavioral sciences, is that they are crowdsourcing respondents for research studies from Mechanical Turk (MTurk). I am still overcoming my own resistance to the idea, as it rubs against Versta Research’s obsessive focus on data quality. Online sampling absolutely can and…