Versta Research Post

Genetics Affect Whether You Take Surveys

Despite having been on the front lines of social research for twenty five years, interviewing respondents personally and eliciting data through surveys, I still feel somewhat surprised and disbelieving that people really want to participate in research.  But they do.  Sometimes eagerly.  Almost always truthfully.  Surely, my surprise stems from my own reluctance to fill…

Versta Research Post

How to Conduct a Telephone Survey for Gold Standard Research

Telephone surveys are still considered the gold standard for rigorous public opinion polling and market research.  The reason is that virtually every household in the U.S. can be reached by telephone, and therefore we have careful methods of determining the probability that any individual person is included in a sample to be surveyed.  Knowing this…

Versta Research Post

Top Trends of the Decade: Looking Back

As an industry driven by data and information, market research and public opinion polling has seen dramatic changes in the last ten years and will no doubt change quickly and in big ways during the next ten. Looking back, here are what we consider to be the five biggest changes that shaped current challenges faced…