Summer is the perfect time for professional development and training in market research methods because short course offerings in survey and questionnaire design are plentiful.
Here is a brief summary of the Versta Research Spring 2023 Newsletter, which outlines five research lessons that have transformed marketing research during the pandemic years.
We sometimes advise against multiple-select questions, believing that respondents give less attention to each item in the list. New eye tracking research suggests we might be wrong.
Versta Research has a new way of asking about race and ethnicity on surveys, and it is reducing respondent confusion and complaints by 80%.
This article outlines the six measurable dimensions of brand authenticity — established in academic research — that you should include in any survey of brand authenticity.
Last week we showed you a survey that might convince you to think twice about hiring a super high-end consulting firm for your survey research and insights. Fancy business consultants may know a lot about business, but they know little about gathering good data to answer their business questions. So this week, instead of focusing…
Ever wonder what you get if you hire a fancy schmancy consulting firm for your survey research and marketing insights, instead of Versta Research? Every once in a while we have a potential client who insists: “Give us IBM! Nobody ever got fired for buying IBM.” I got a view into what those surveys look…
One luxury of doing primary research is that you can get data perfectly tailored to the problem you need to solve. Primary research allows you to design how data will be elicited, and how, exactly, attitudes and behaviors are measured. Hence, you get the insight you need. If you don’t have perfectly tailored data, you…
This summer you will not have to schlep to Ann Arbor for a month if you want to take advantage of top-notch summer training courses in survey research offered at the University of Michigan. Everything is being offered online this year! It is a perfect opportunity for corporate researchers and others who work on the…
A public relations client early in my career gave this assessment of my work: “Joe is strong at highlighting problems, but what I really care about is solutions.” That was many years ago, after I left university teaching and started doing client work full time. Her words have stayed with me and deeply shaped the…