Five Summer Classes to Up Your Research Game

Five Summer Classes to Up Your Research Game

Every year I read the university catalogues for summer coursework in research methods and share a few recommendations with colleagues and clients. If you are looking for more than just the information and inspiration you get from conferences, look to the substance and depth you can get from a classroom. It’s easier than you might…

How to Keep Innovating Your Research Methods

How to Keep Innovating Your Research Methods

If you ever have trouble separating all the hype of new methods and technology from the reality of whether those methods work, turn to the sober and decidedly non-hyped world of academic research.  Some of the smartest people in the world build their careers by pursuing scientific research about research methods.  They publish their results…

Versta Research Post

Research Good Enough for Judicial Review

I recently came across this strange big book, the Reference Manual on Scientific Evidence, compiled by the Federal Judicial Center and the National Research Council.  It’s not fun reading, but it provides an enormously useful and fascinating overview of what makes social and marketing research (and other kinds of scientific research, too) sufficiently rigorous to…