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Tag Archives: data

Five Mid-Year Resolutions to Inspire Better Research in 2021

Five Mid-Year Resolutions to Inspire Better Research in 2021

Data Collection, Future Trends, Resources and Recommendations, Turning Data into StoriesBy Joe HopperJuly 1, 2021

With all the strange business disruptions of the last 16 months, and the ways in which the coronavirus shifted the foundations of market research, July 1 feels a lot more like the beginning of a new year than January 1 did. Life is back to normal, we hope! This “new year” inspires us to take…

How to Fix a McKinsey Survey: 10 Best Practices They Should Have Followed

How to Fix a McKinsey Survey: 10 Best Practices They Should Have Followed

Survey Design, Survey Tips, Topics in MarketingBy Joe HopperJune 16, 2021

Last week we showed you a survey that might convince you to think twice about hiring a super high-end consulting firm for your survey research and insights. Fancy business consultants may know a lot about business, but they know little about gathering good data to answer their business questions. So this week, instead of focusing…

This is What a McKinsey Survey Looks Like

This is What a McKinsey Survey Looks Like

Survey Design, Survey Tips, Topics in MarketingBy Joe HopperJune 9, 2021

Ever wonder what you get if you hire a fancy schmancy consulting firm for your survey research and marketing insights, instead of Versta Research? Every once in a while we have a potential client who insists: “Give us IBM! Nobody ever got fired for buying IBM.” I got a view into what those surveys look…

Survey Respondent Demand Outpaces Supply: That’s Why Your Research Might Be Failing

Survey Respondent Demand Is Outpacing Supply: That’s Why Your Research Might Be Failing

Data CollectionBy Joe HopperMay 26, 2021

The COVID-19 pandemic decimated the research industry’s respondent panels, and here’s the impact it is having on our (and your) research today. All of a sudden, research came to a halt in early 2020. Clients wanted their fieldwork put on hold for six months or more. Panel companies stopped investing in and nurturing their panels.…

Why You Need Designer Data

Why You Need Designer Data

Data Analysis & Analytics, Data Collection, Survey DesignBy Joe HopperAugust 26, 2020

One luxury of doing primary research is that you can get data perfectly tailored to the problem you need to solve. Primary research allows you to design how data will be elicited, and how, exactly, attitudes and behaviors are measured. Hence, you get the insight you need. If you don’t have perfectly tailored data, you…

Let Your Respondents Mess Up

Let Your Respondents Mess Up

Data Collection, Methods & ToolsBy Joe HopperMarch 20, 2019

While it is tempting to use advanced programming to “force” good answers and good behavior out of survey respondents, don’t do it. Let respondents make mistakes. Let them mess up, and then review who messes up. This is one of the best ways to assess data quality in a survey, and trust me you will…

100+ Data Sources for Market Research

100+ Data Sources for Market Research

Resources and RecommendationsBy Joe HopperFebruary 13, 2019

Putting together our winter newsletter, Five Free Data Sources Every Market Researcher Should Know, had me reviewing various sources of free data that we use nearly every day at Versta Research. The really big sources were top-of-mind and easy to come up with: data from The Census, the Bureau of Labor Statistics, the National Institutes…

Five Free Data Sources Every Market Researcher Should Know

Five Free Data Sources Every Market Researcher Should Know

Resources and RecommendationsBy Joe HopperJanuary 13, 2019

For those who feel far removed from the federal government shutdowns, I hope Versta Research’s winter newsletter will inspire an appreciation for what our government provides that is invaluable (and irreplaceable) in market research. Most researchers have no idea how much free data there is from the U.S. Federal Statistical System. They should, because unlike…

What Research Nerds Are Thankful For

What Research Nerds Are Thankful For

Methods & Tools, Resources and RecommendationsBy Joe HopperNovember 22, 2018

Thanksgiving is a time to reflect on all things that make our lives rich and rewarding, and my friend and colleague Henry (the farmer for whom I work on Saturdays) got me thinking about what I am thankful for in my work specifically, and in a new way. He asked us to think about who…

Help Save the Census Today

Help Save the Census Today

Future Trends, Topics in MarketingBy Joe HopperJuly 12, 2017

It’s the week after Independence Day. You’re doing your best to re-focus on work after the holiday break. If only it could have lasted a few days longer! I can’t bring you a few more days vacation, but I can offer this suggestion for making the holiday last just a wee bit longer: Bring some…

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