Blast Away—Surveys Are Not SPAM

Blast Away—Surveys Are Not SPAM

That Nespresso survey I got via my work email—surely it must be SPAM, right? I have no relationship with the company and have never inquired about it. Some sleazy market research company harvested a huge list of e-mails and blasted it out to hundreds of thousands of people like me. So I decided to report…

UGH to Sugging and Frugging

UGH to Sugging and Frugging

One of the cardinal sins of market research is to misrepresent the purpose of research and how it will be used.  The colorful terms used for two of the most common forms for misrepresentation are SUGGING and FRUGGING. The first of these stands for Selling Under the Guise of research.  The nefarious “research” firm calls…

Versta Research Post

Bon Appétit’s Big Lie Survey

I received this e-mail invitation because I subscribe to Bon Appétit: Important survey from Bon Appétit – We need your help to get 100% participation. At Bon Appétit, we really care what you think. That’s why, as Vice President & Publisher of Bon Appétit, I’m personally asking for your help with this online survey. As…