When to Use Survey Monkey
Versta Research uses Survey Monkey for its own Versta client satisfaction work. At the end of an engagement we send clients a link and ask them for an evaluation of our work.
Why would a market research firm use such a primitive tool for its own feedback? Are we like the cobbler who can’t afford shoes for our own children?
No. The reason is that our feedback survey is exceedingly simple. We ask just two questions: What was valuable about our work? What do we need to improve? (Actually, there is a third question – we’ll leave you in suspense until we complete our first engagement with you.) We do not ask rating questions because we have no need to quantify the information, and we do not need to quantify because we do not have tens of thousands of clients. All we need to know – from each client, personally and individually — is what we should keep doing, and what we need to fix.
Versta always uses and recommends the tools that get the job done most effectively. While there are a lot of terrible do-it-yourself surveys on Survey Monkey, it can be a decent tool if you know how to use it and your needs are simple.
If you’re not sure about your needs, or would like some help with your own DIY project on Survey Monkey, give us a call and we would be happy to lend our expertise.
—Joe Hopper, Ph.D.