The Best Place to Learn All Things Data

The Best Place to Learn All Things Data

Every year I peruse the listings of summer college training courses on research methods. Part of it is nostalgia—I loved school. But I’m also looking for courses that will keep me and our Versta employees at the forefront of new knowledge and research techniques. (I didn’t learn R in graduate school, so yes, I took…

Versta Research Post

Research Good Enough for Judicial Review

I recently came across this strange big book, the Reference Manual on Scientific Evidence, compiled by the Federal Judicial Center and the National Research Council.  It’s not fun reading, but it provides an enormously useful and fascinating overview of what makes social and marketing research (and other kinds of scientific research, too) sufficiently rigorous to…

Perils and Pitfalls of Social Media for Research

Perils and Pitfalls of Social Media for Research

It’s been four years since the AMA convened a panel of thought leaders in market research to ponder questions about how social media fits into research practices and methods.  An excerpt of our discussion was published in Marketing News in 2010.  Last month, another top industry group (AAPOR) released its Emerging Technologies Task Force report…

New Approaches for Faster (& Cheaper) Research

New Approaches for Faster (& Cheaper) Research

When customers talk about wanting faster and cheaper research, we’ve learned they’re not clamoring for all research to be faster and cheaper than ever before. Rather, they’re looking for new methods and niche solutions that fit specific problems they face.  The distinction is crucial, because the first pushes us to automate, routinize, outsource, and make…

New Methods and Resolutions for 2014

New Methods and Resolutions for 2014

Versta Research’s winter newsletter comes out next week, which will focus on some new approaches to faster (and cheaper) market research.  In the meantime we have been thinking a good deal about where to invest in new methods and innovation during the coming year so that we continue to make our work better and smarter…