How to Keep Innovating Your Research Methods

How to Keep Innovating Your Research Methods

If you ever have trouble separating all the hype of new methods and technology from the reality of whether those methods work, turn to the sober and decidedly non-hyped world of academic research.  Some of the smartest people in the world build their careers by pursuing scientific research about research methods.  They publish their results…

The Best Place to Learn All Things Data

The Best Place to Learn All Things Data

Every year I peruse the listings of summer college training courses on research methods. Part of it is nostalgia—I loved school. But I’m also looking for courses that will keep me and our Versta employees at the forefront of new knowledge and research techniques. (I didn’t learn R in graduate school, so yes, I took…

Versta Research Post

Research Good Enough for Judicial Review

I recently came across this strange big book, the Reference Manual on Scientific Evidence, compiled by the Federal Judicial Center and the National Research Council.  It’s not fun reading, but it provides an enormously useful and fascinating overview of what makes social and marketing research (and other kinds of scientific research, too) sufficiently rigorous to…