It’s been four years since the AMA convened a panel of thought leaders in market research to ponder questions about how social media fits into research practices and methods. An excerpt of our discussion was published in Marketing News in 2010. Last month, another top industry group (AAPOR) released its Emerging Technologies Task Force report…
Every year I offer my top picks for summer intensive training courses on research methods, and usually I point to several universities for the sake of options and a full range of methods. Well, this year I am pointing to just one. I looked at the course listings at the University of Michigan’s Survey Research…
When customers talk about wanting faster and cheaper research, we’ve learned they’re not clamoring for all research to be faster and cheaper than ever before. Rather, they’re looking for new methods and niche solutions that fit specific problems they face. The distinction is crucial, because the first pushes us to automate, routinize, outsource, and make…
Versta Research’s winter newsletter comes out next week, which will focus on some new approaches to faster (and cheaper) market research. In the meantime we have been thinking a good deal about where to invest in new methods and innovation during the coming year so that we continue to make our work better and smarter…
Some business managers and marketing executives mistakenly believe that “big data” will deliver better insight because of the sheer volume of data now at our disposal. Now we just need the statisticians, the computing power, and the analytics software to sift through it all, right? Not so. The truth is, for most purposes you don’t…
I was the kid who skipped recess to help grade quizzes; the graduate student who delayed getting a degree because it meant the end of school; the professor who told students that he was now in the 33rd grade and still loved school. Even now I can’t resist reviewing great opportunities for more coursework and…
Who says that Olympic sports are the only way to bring nations and people together? In 2013, statistics will unite the world as governments, businesses, and not-for-profit organizations from 111 countries around the world work together via global seminars, conferences, and educational activities to celebrate and promote statistics. The International Year of Statistics is the…
I have never been a media poll watcher or politics junkie who tracks every new poll saying which candidate is favored to win. It is hard to see the point of spending so much time and money predicting the outcome of an event that will be known with certainty within a matter of days, weeks,…
During a presidential election year there is no escaping the flurry of public opinion polling and the intense scrutiny that surveys get from the media. But love it or hate it, there are excellent reasons to pay close attention to this year’s political polling.
A colleague at the University of Chicago is planning to teach a summer course on survey methods in North Korea. He asked a large group of researchers who belong to AAPOR (the American Association of Public Opinion Research) for recommendations on 10 books to bring that he could leave in the library. We get similar…