Perils and Pitfalls of Social Media for Research

Perils and Pitfalls of Social Media for Research

It’s been four years since the AMA convened a panel of thought leaders in market research to ponder questions about how social media fits into research practices and methods.  An excerpt of our discussion was published in Marketing News in 2010.  Last month, another top industry group (AAPOR) released its Emerging Technologies Task Force report…

The Role of Social Media in Customer Satisfaction and Loyalty Research

Listening to Your Customers through Social Media

In July, I moderated a panel of thought leaders in market research to ponder the question: “How Will Social Media Change Customer Satisfaction and Loyalty (CS&L) Research?” The event was sponsored by the American Marketing Association, and included participants from GfK, Maritz, MARC, SAS, Market Tools, and Versta Research. A partial transcript of our panel’s…

Versta Research Post

Social Media and Customer Satisfaction Research

This past Monday I moderated a panel of thought leaders in market research to ponder the question: “How Will Social Media Change Customer Satisfaction and Loyalty Research?” The event was sponsored by the American Marketing Association, and included participants from GfK, Maritz, MARC, SAS, Market Tools, and Versta Research. One of the fascinating insights to…