Versta Research Post

When to Use Paper Surveys

One might think that with evolving technologies, the old-fashioned ways of doing research, like using paper and pencil, might disappear.  But it turns out that paper surveys are not dead, and here is a nice example that dramatically illustrates their value. As newly-appointed director of market research for the American Marketing Association in Chicago, I…

Versta Research Post

Genetics Affect Whether You Take Surveys

Despite having been on the front lines of social research for twenty five years, interviewing respondents personally and eliciting data through surveys, I still feel somewhat surprised and disbelieving that people really want to participate in research.  But they do.  Sometimes eagerly.  Almost always truthfully.  Surely, my surprise stems from my own reluctance to fill…

Versta Research Post

Who Are Your Anonymous Respondents?

We feel strongly that people who give us information through surveys, in-depth interviews, or focus group deserve a promise that this will never happen to them: One of the tenets of rigorous market research is that respondent confidentiality is key.  Why?  Primarily because it benefits you as a client.  To make smart decisions, you need…