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Category Archives: Data Collection

Versta Research Post

The Mobile Imperative: Optimize All Your Surveys

Data Collection, Public Polling, Sampling, Survey TipsBy Joe HopperOctober 3, 2013

The next time you field an online survey, take a look at the metadata, which will tell you the operating systems respondents are using and the devices on which they are completing the survey.  You may be surprised.  In our most recent general population survey, which included adults in a two-county region of a “non-tech”…

Versta Research Post

Keep the N.S.A Out of Our Surveys

Data Collection, Future Trends, Topics in MarketingBy Joe HopperSeptember 12, 2013

As a citizen and voter, I am appalled to learn that our government routinely spies on the phone and digital communications of ordinary people and businesses and now harasses the journalists who are bringing it to our attention. And as a business owner in the market research industry, I am deeply concerned that government spying…

The Slippery Slope of Slider Scales

The Slippery Slope of Slider Scales

Data Analysis & Analytics, Data Collection, Methods & Tools, Survey Design, Survey TipsBy Joe HopperAugust 28, 2013

Every once in a while we opt for slider scales on surveys we have designed – usually when we want a numeric rating from 0 to 10.  It seems easier for respondents than shifting over to the number pad, and it offers a more fun, interactive experience than simply clicking radio buttons.  Sliders also allow…

Versta Research Post

Ten Things You Can Do with Census Data

Data Collection, Public Polling, Resources and RecommendationsBy Joe HopperJuly 24, 2013

Every year the Census Bureau comes under attack from elected officials who unfortunately know little about how immensely valuable its services are.  The Census accounts for a miniscule slice of the total U.S. budget, and yet it provides some of the most essential services that bolster good government, political stability, and economic growth.  These are…

Versta Research Post

13 Suspects: The Verdicts on Gallup’s Gaffes

Data Analysis & Analytics, Data Collection, Methods & Tools, Public Polling, SamplingBy Joe HopperJune 13, 2013

Even if you don’t care about political polling, or the fact that Gallup consistently overestimates support for Republican candidates, it is worth paying attention to how Gallup is trying to fix its problems with surveys and polling. They are not happy with how poorly their polls have fared (who would be?), and they have teams…

Versta Research Post

Why Vendors Have to Do Everything Twice

Data Analysis & Analytics, Data Collection, Methods & ToolsBy Joe HopperJune 6, 2013

Or maybe we should say: why vendors SHOULD do everything twice BEFORE their work hits your desk and you send it back because you found errors. When it comes to something as complex and exacting as market research or public opinion polling, there are almost certainly mistakes the first time around. If a company does…

Versta Research Post

Respondents Jump to Conclusions

Data Collection, Methods & Tools, Survey Design, Survey TipsBy Joe HopperMay 17, 2013

If you have ever been called to participate in a phone survey, you probably know the routine where you hear a question and then jump in with an answer.  A good interviewer will remind you that she needs to read the entire question and all the answer options just to be sure that you offered…

Versta Research Post

The Creepy Factor with Google Surveys

Data Collection, Future Trends, Methods & Tools, Public PollingBy Joe HopperApril 26, 2013

It is hard to find an appropriate use for Google Surveys, because, as we outlined in a review article last fall, its capabilities are limited.  But last week we needed a quick incidence test of how many U.S. adults own a certain type of investment product.  Google Surveys seemed perfect.  It was not fast, by…

Versta Research Post

Why You Don’t Need Big Data

Data Analysis & Analytics, Data Collection, Future Trends, SamplingBy Joe HopperApril 4, 2013

Some business managers and marketing executives mistakenly believe that “big data” will deliver better insight because of the sheer volume of data now at our disposal. Now we just need the statisticians, the computing power, and the analytics software to sift through it all, right? Not so. The truth is, for most purposes you don’t…

Versta Research Post

The Best Way to Record Phone Interviews

Data Collection, Methods & Tools, Resources and RecommendationsBy Joe HopperMarch 6, 2013

We are in the midst of a couple projects that require in-depth telephone interviews (IDIs) with senior executives for B2B research.  With every new project, we start wondering whether new technologies and tools can make the work better.  For IDIs, however, I am always struck by how perfectly our old tools work.  If you ever…

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