Versta Research Post

Using Avatars & Robots for Survey Research

Two researchers at the U.S. Census Bureau recently outlined an emerging innovation in survey research that could reverse the trend towards passive, boring, self-administered surveys that characterizes much online research.  The idea is to use internet avatars in real-time interviewing with survey respondents. Beyond just the heightened interest of having an animated survey, the avatars…

Versta Research Post

An Interactive Graph for Choosing Sample Size

A good chart is the best way to understand the law of diminishing returns when it comes to sample size.  So for our June 2011 newsletter we built an interactive graph for choosing sample size.  It’s cool, educational, and useful.  Moreover, it will show you just how mind boggling the numbers behind sampling can be. …

Versta Research Post

Online Surveys Have Same Accuracy as Phone

A new study presented by two professors from Harvard University and the University of Massachusetts at Amherst was probably one of the liveliest and potentially disruptive presentations at least week’s annual meeting of the American Association of Public Opinion Research (AAPOR) in Phoenix. Why?  Because their research challenges the beliefs of many AAPOR-ites who disregard…

Versta Research Post

How Data Can Highlight Mistakes

We are often surprised by the number of senior researchers in the market research industry who never touch raw data.  Often they don’t even have the tools, since “data processing” is outsourced to lower levels or other countries.  It is surprising because we almost always engage in work where getting into the data and puzzling…