How to Keep Innovating Your Research Methods

How to Keep Innovating Your Research Methods

If you ever have trouble separating all the hype of new methods and technology from the reality of whether those methods work, turn to the sober and decidedly non-hyped world of academic research.  Some of the smartest people in the world build their careers by pursuing scientific research about research methods.  They publish their results…

Versta Research Is Five Years Old!

Versta Research Is Five Years Old!

Last week, Versta Research celebrated its 5th birthday—an important milestone in a twenty-year journey that has involved rigorous training and building significant capabilities that help clients solve research problems. <<Applause! Singing! Cake!>> “Speech!  Speech!” Hmmmm, a speech. . . . Well, recently we formulated new year’s resolutions and described where we are headed as we enter the second half…

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Next Gen Market Research: Just Do It For Me!

If you want to know the future of market research, forget about what the futurists and innovation gurus have to say.  Instead, just ask the next generation of marketing and business professionals—the people  who will be our future. That’s what we did in a recent survey of business students about market research.  We talked with …

The Role of Social Media in Customer Satisfaction and Loyalty Research

Listening to Your Customers through Social Media

In July, I moderated a panel of thought leaders in market research to ponder the question: “How Will Social Media Change Customer Satisfaction and Loyalty (CS&L) Research?” The event was sponsored by the American Marketing Association, and included participants from GfK, Maritz, MARC, SAS, Market Tools, and Versta Research. A partial transcript of our panel’s…