Talking about Infographics at LIMRA

Talking about Infographics at LIMRA

  Tomorrow we’re giving a talk at LIMRA’s annual Marketing and Research Conference in Baltimore. The topic? Creating spectacular infographics for market research. It builds upon our Newsletter article from last July, and upon our subsequent top-five article in Quirk’s. And thanks to our own Peter Kowalski, who has extraordinary talent designing infographics for research,…

Versta Research Post

Train Wreck Infographics

When we published our July 2014 newsletter on How to Make Spectacular Infographics, we spent some time looking for examples of poorly done infographics. Ultimately we decided to focus only on the positive “what-to-do” for infographics instead of the negative “what-not-to-do,” so we set those examples aside. Well, along comes the latest news magazine from…

Math for Journalists

Math for Journalists

Communicating statistics is sometimes harder than doing statistics. While statistics is all about formulas and logic and precision, words and sentences are all about communicating layers of meaning that are often ambiguous and nuanced. For this reason we often recommend a quick, online refresher course called “Math for Journalists” for our PR, marketing, and journalism…

Sorry, Algorithms Are Not Insights

Sorry, Algorithms Are Not Insights

A persistent misperception in our industry is that technology can (or eventually will) largely automate our work. It reflects a fundamental confusion between the tools that we use versus the work that we do. This confusion was evident in a recent New York Times article about the surprising amount of time that data scientists devote…