How to Make Spectacular Infographics

How to Make Spectacular Infographics

This week, after nine months of intensive study and practice, we published our Summer 2014 Newsletter with a feature article on How to Make Spectacular Infographics.  It offers tips and tricks and some how-to insights.  It is based on a company-wide internal initiative launched last fall to develop an infographic summary of research findings for…

Versta Research Is Five Years Old!

Versta Research Is Five Years Old!

Last week, Versta Research celebrated its 5th birthday—an important milestone in a twenty-year journey that has involved rigorous training and building significant capabilities that help clients solve research problems. <<Applause! Singing! Cake!>> “Speech!  Speech!” Hmmmm, a speech. . . . Well, recently we formulated new year’s resolutions and described where we are headed as we enter the second half…

New Approaches for Faster (& Cheaper) Research

New Approaches for Faster (& Cheaper) Research

When customers talk about wanting faster and cheaper research, we’ve learned they’re not clamoring for all research to be faster and cheaper than ever before. Rather, they’re looking for new methods and niche solutions that fit specific problems they face.  The distinction is crucial, because the first pushes us to automate, routinize, outsource, and make…

New Methods and Resolutions for 2014

New Methods and Resolutions for 2014

Versta Research’s winter newsletter comes out next week, which will focus on some new approaches to faster (and cheaper) market research.  In the meantime we have been thinking a good deal about where to invest in new methods and innovation during the coming year so that we continue to make our work better and smarter…

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Two Examples of Animated Data Visualization

As market researchers pay more and more attention to the need for compelling data visualizations, Hans Rosling’s work with interactive data is becoming a catalyst for a fascinating new type of data visualization: animated statistical graphs.  He uses them to show world social and economic trends over time, and the effect is exceptionally powerful.  Here…

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Why I Love Creating PR Surveys

After leaving academic research for the world of applied research, I found myself doing a lot of surveys for public relations.  These surveys are designed to uncover surprising or newsworthy nuggets of data that companies use to focus attention on topics relevant to their concerns.  My first boss despised such work, believing that a public…