Versta Research Post

The Night Before Christmas: A Research Approach

If you have never done the hard work of interviewing your customers (or potential customers) by phone for surveys or  in-depth interviews, you should. It will give you deeper insights into your critical business questions than any expert analyses about buyer behavior, marketing trends, or business best practices. If you HAVE done the hard work…

Versta Research Post

3 Reasons We Don’t Do Statistics in Excel

Over the last few years we have wondered whether spreadsheet software like Excel will soon make statistics software like SPSS or SAS obsolete. Spreadsheets have amazingly powerful and often intuitive capabilities.  They have many of the statistical functions we use every day.  Younger people entering our profession rarely know programs like SPSS or SAS, and…