Versta Research Post

Using Mobile Technologies in Research

One critical trend that is transforming the research industry is the rapid adoption of mobile technologies, especially smartphones.  It transforms research in multiple ways.  It means that people disconnect their landlines, so we have to adjust our methods for phone polling.  But more importantly, it means people are accessible in multiple ways (text, phone, email)…

Versta Research Post

How to Conduct a Telephone Survey for Gold Standard Research

Telephone surveys are still considered the gold standard for rigorous public opinion polling and market research.  The reason is that virtually every household in the U.S. can be reached by telephone, and therefore we have careful methods of determining the probability that any individual person is included in a sample to be surveyed.  Knowing this…