Skip to content
  • Versta Research Blog
  • Versta Research Newsletter
Blog & Newsletter
Versta Research
Market research and opinion polling.
Versta ResearchVersta Research
  • Research Approach
    • Quantitative
    • Qualitative
    • Opinion Polling
    • Membership & Community
    • Decision Support
    • Concept Testing
    • Complex Designs
    • Statistics & Analytics
  • Selected Work
    • Couples and Dyadic Design
    • Marriage Equality
    • Personas Old and New
    • Tracking Wellbeing
    • Supporting Thought Leadership
  • Perspectives
    • Newsletters
    • Versta Blog
    • Best of the Blog
    • Knowledge
    • Subscribe to Newsletter
  • About
    • About Versta
    • Video Introduction
    • Turning Data Into Stories
    • Leadership
    • Versta in the News
    • Press Releases
    • For Survey Participants
  • Contact
    • Contact
    • Do Not Contact
Search:
  • Home
  • Research Approach
    • Quantitative
    • Qualitative
    • Opinion Polling
    • Membership & Community
    • Decision Support
    • Concept Testing
    • Complex Designs
    • Statistics & Analytics
  • Selected Work
    • Couples and Dyadic Design
    • Marriage Equality
    • Personas Old and New
    • Tracking Wellbeing
    • Supporting Thought Leadership
  • Perspectives
    • Newsletters
    • Versta Blog
    • Best of the Blog
    • Knowledge
    • Subscribe to Newsletter
  • About
    • About Versta
    • Video Introduction
    • Turning Data Into Stories
    • Leadership
    • Versta in the News
    • Announcements
    • For Survey Participants
  • Contact
    • Contact
    • Do Not Contact

Tag Archives: data collection

Exploring Different Types of Survey Attention Checks

Exploring Different Types of Survey Attention Checks

Data Collection, Methods & Tools, Survey Design, Survey TipsBy Joe HopperJune 21, 2023

Here are four types of “attention checks” to build into your questionnaires and analysis in order to assess whether respondents are fully engaged in answering your survey.

Translating Surveys Perfectly Will Make Them Perfect – But It Doesn’t Actually Matter

Translating Surveys Perfectly Will Make Them Perfect – But It Doesn’t Actually Matter

Data Collection, Survey TipsBy Joe HopperMay 10, 2023

A recent study shows that team translation is superior for accurate survey translation, but that less accurate translations will work just as well in terms of survey measurement.

Mobile Phones Still Present Challenges for Market Research

Mobile Phones Still Present Challenges for Market Research

Data Collection, SamplingBy Joe HopperSeptember 8, 2021

Cell phone dialing is now essential for phone surveys, just as mobile-optimized surveys are essential for online surveys. A lot of market research continues to ignore this.

How to Test Knowledge and Misperceptions on a Survey

How to Test Knowledge and Misperceptions on a Survey

Public Polling, Survey TipsBy Joe HopperJuly 14, 2021

It’s not easy to use a survey to measure public knowledge or misperceptions. Why? Because surveys are not quizzes. Respondents expect you to ask questions they can answer truthfully and correctly based on their opinions and experience. As good researchers, we mostly try to reassure respondents: “There are no right or wrong answers! Please give…

Are They Cheating or Helping? New Research on Survey “Cheating” Raises Thorny Issue

Are They Cheating or Helping? New Research on Survey “Cheating” Raises Thorny Issue

Public PollingBy Joe HopperJuly 7, 2021

An endearing trait of survey respondents is that most are sincerely interested in helping you. They want to offer authentic opinions. They want to provide you with good data. I was reminded of this when reading findings from a study about survey “cheating” in a recent issue of Public Opinion Quarterly. The researchers (at the…

How to Fix a McKinsey Survey: 10 Best Practices They Should Have Followed

How to Fix a McKinsey Survey: 10 Best Practices They Should Have Followed

Survey Design, Survey Tips, Topics in MarketingBy Joe HopperJune 16, 2021

Last week we showed you a survey that might convince you to think twice about hiring a super high-end consulting firm for your survey research and insights. Fancy business consultants may know a lot about business, but they know little about gathering good data to answer their business questions. So this week, instead of focusing…

This is What a McKinsey Survey Looks Like

This is What a McKinsey Survey Looks Like

Survey Design, Survey Tips, Topics in MarketingBy Joe HopperJune 9, 2021

Ever wonder what you get if you hire a fancy schmancy consulting firm for your survey research and marketing insights, instead of Versta Research? Every once in a while we have a potential client who insists: “Give us IBM! Nobody ever got fired for buying IBM.” I got a view into what those surveys look…

Surprising Ways to Reduce Survey Costs: Give Respondents Money Before They Take Your Survey

Surprising Ways to Reduce Survey Costs: Give Respondents Money Before They Take Your Survey

Data Collection, SamplingBy Joe HopperJune 2, 2021

One refrain you will see on these pages throughout 2021 is that the time of cheap and easy online surveys is probably coming to a bitter, crashing end. Response rates are plummeting, even lower than we thought possible. Cheap online research panels (which are used for the vast majority of market research) are rife with…

Survey Respondent Demand Outpaces Supply: That’s Why Your Research Might Be Failing

Survey Respondent Demand Is Outpacing Supply: That’s Why Your Research Might Be Failing

Data CollectionBy Joe HopperMay 26, 2021

The COVID-19 pandemic decimated the research industry’s respondent panels, and here’s the impact it is having on our (and your) research today. All of a sudden, research came to a halt in early 2020. Clients wanted their fieldwork put on hold for six months or more. Panel companies stopped investing in and nurturing their panels.…

For Better Response Rates, Try Dumping Qualtrics for Mail Chimp

For Better Response Rates, Try Dumping Qualtrics for Mail Chimp

Data Collection, Methods & Tools, Survey TipsBy Joe HopperMay 19, 2021

If you suffer from miserably low response rates to surveys you send with your own e-mail list, here’s something to try: Dump the e-mail invitation functionality that is built into your survey platform like Qualtrics. Instead, use a stand-alone email tool like Mail Chimp or Constant Contact. This will make your life harder, and it…

12345…
6789101112
13

© 2023 Versta Research, Inc. | Privacy Policy | Contact

Go to Top