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Tag Archives: data collection

How Long Should a Survey Be?

Data Collection, Survey Design, Survey TipsBy Joe HopperApril 9, 2025

Asking people to fill out long, tiresome, and boring surveys is a scourge of the research, polling, and survey industry. (Another is asking them to fill out a survey every time they interact with you — see There Are Too Many Surveys.) Asking people to fill out long surveys teaches them to avoid surveys in…

When to Kick Out a Survey Respondent

When to Kick Out a Survey Respondent

Data Collection, Methods & Tools, Survey Design, Survey TipsBy Joe HopperFebruary 5, 2025

Nearly every survey begins with screening questions to ensure that only the people you are trying to reach are included in the survey. For example, if you are conducting a survey of women, you need to ask about gender and kick out the men. And because every question costs money, you want to qualify respondents…

People Don't Lie on Surveys

People Don’t Lie on Surveys

Data Collection, Methods & Tools, SamplingBy Joe HopperNovember 27, 2024

For some reason I’m always a little surprised that people tell the truth on surveys. I like to think of my “healthy skepticism” as a professional asset, because it forces us to check and double check, corroborate and triangulate.  Before we commit to the findings of a research effort, we need to feel 100% sure…

Better Data through Better Survey Design

Data Collection, Methods & Tools, Public Polling, Survey Design, Survey TipsBy Joe HopperSeptember 12, 2024

Market researchers complain a lot when they get data back from surveys and see that people have been “speeding” through their surveys or that people are not giving thoughtful responses. Putting aside the issue of fraud (which is a huge problem in our industry) the problem is rarely “bad respondents” – instead the problem is…

Survey Respondents Rarely Lie. They Skate By with “Satisficing.”

Survey Respondents Rarely Lie. They Skate By with “Satisficing.”

Data Collection, Survey Design, Survey TipsBy Joe HopperAugust 14, 2024

Satisfice is not a word you will find in most dictionaries, but it is a word you will hear often in the world of survey research. Satisficing is what survey respondents do when they “sort of” want to answer survey questions but not really. They are like lazy students taking a test. They dislike too…

Exploring Different Types of Survey Attention Checks

Exploring Different Types of Survey Attention Checks

Data Collection, Methods & Tools, Survey Design, Survey TipsBy Joe HopperJune 21, 2023

Here are four types of “attention checks” to build into your questionnaires and analysis in order to assess whether respondents are fully engaged in answering your survey.

Translating Surveys Perfectly Will Make Them Perfect – But It Doesn’t Actually Matter

Translating Surveys Perfectly Will Make Them Perfect – But It Doesn’t Actually Matter

Data Collection, Survey TipsBy Joe HopperMay 10, 2023

A recent study shows that team translation is superior for accurate survey translation, but that less accurate translations will work just as well in terms of survey measurement.

Mobile Phones Still Present Challenges for Market Research

Mobile Phones Still Present Challenges for Market Research

Data Collection, SamplingBy Joe HopperSeptember 8, 2021

Cell phone dialing is now essential for phone surveys, just as mobile-optimized surveys are essential for online surveys. A lot of market research continues to ignore this.

How to Test Knowledge and Misperceptions on a Survey

How to Test Knowledge and Misperceptions on a Survey

Public Polling, Survey TipsBy Joe HopperJuly 14, 2021

It’s not easy to use a survey to measure public knowledge or misperceptions. Why? Because surveys are not quizzes. Respondents expect you to ask questions they can answer truthfully and correctly based on their opinions and experience. As good researchers, we mostly try to reassure respondents: “There are no right or wrong answers! Please give…

Are They Cheating or Helping? New Research on Survey “Cheating” Raises Thorny Issue

Are They Cheating or Helping? New Research on Survey “Cheating” Raises Thorny Issue

Public PollingBy Joe HopperJuly 7, 2021

An endearing trait of survey respondents is that most are sincerely interested in helping you. They want to offer authentic opinions. They want to provide you with good data. I was reminded of this when reading findings from a study about survey “cheating” in a recent issue of Public Opinion Quarterly. The researchers (at the…

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