Skip to content
  • Versta Research Blog
  • Versta Research Newsletter
Blog & Newsletter
Versta Research
Market research and opinion polling.
Versta ResearchVersta Research
  • Research Approach
    • Quantitative
    • Qualitative
    • Opinion Polling
    • Membership & Community
    • Decision Support
    • Concept Testing
    • Complex Designs
    • Statistics & Analytics
  • Selected Work
    • Couples and Dyadic Design
    • Marriage Equality
    • Personas Old and New
    • Tracking Wellbeing
    • Supporting Thought Leadership
  • Perspectives
    • Newsletters
    • Versta Blog
    • Best of the Blog
    • Knowledge
    • Subscribe to Newsletter
  • About
    • About Versta
    • Video Introduction
    • Turning Data Into Stories
    • Leadership
    • Versta in the News
    • Press Releases
    • For Survey Participants
  • Contact
    • Contact
    • Do Not Contact
Search:
  • Home
  • Research Approach
    • Quantitative
    • Qualitative
    • Opinion Polling
    • Membership & Community
    • Decision Support
    • Concept Testing
    • Complex Designs
    • Statistics & Analytics
  • Selected Work
    • Couples and Dyadic Design
    • Marriage Equality
    • Personas Old and New
    • Tracking Wellbeing
    • Supporting Thought Leadership
  • Perspectives
    • Newsletters
    • Versta Blog
    • Best of the Blog
    • Knowledge
    • Subscribe to Newsletter
  • About
    • About Versta
    • Video Introduction
    • Turning Data Into Stories
    • Leadership
    • Versta in the News
    • Announcements
    • For Survey Participants
  • Contact
    • Contact
    • Do Not Contact

Tag Archives: data collection

Gallup Gives Up as Phone Surveys Fail

Gallup Gives Up as Phone Surveys Fail

Data Collection, Future Trends, Public PollingBy Joe HopperOctober 14, 2015

If ever there were evidence that phone surveys are dead, it’s this: Gallup, the undisputed king of telephone polling for decades, has withdrawn from the race. The firm announced last week that it will not conduct candidate polling for the 2016 presidential election. This comes after the miserable failure of its polling in 2012, which…

Tricks for Getting Truthful Respondents

Tricks for Getting Truthful Respondents

Data Collection, Survey DesignBy Joe HopperOctober 7, 2015

Difficult or lengthy surveys require hefty incentives, which unfortunately makes it tempting for some respondents to lie. We are facing this predicament in a survey right now. The survey requires two people from the same household who share household finances to complete parallel surveys. We are recruiting from an online research panel. Person 1 gets…

Gallup Pays $12M in Phone Survey Lawsuit

Gallup Pays $12M in Phone Survey Lawsuit

Data Collection, Public PollingBy Joe HopperAugust 13, 2015

Despite the welcome trend towards online polling, telephone surveys are still surprisingly common, and telephone outreach makes sense for certain types of research. But if you ever use or commission phone surveys, take note: do not use automated dialing to make calls. Instead, have interviewers manually dial the numbers so you don’t get caught in…

Target Your Surveys with Google Stalker

Target Your Surveys with Google Stalker

Data Collection, Future Trends, Methods & Tools, Public PollingBy Joe HopperAugust 5, 2015

OK, using the word stalker instead of remarketing lists is harsh, but it perfectly conveys the idea behind Google Consumer Surveys’ (GCS) latest innovation for market research. You can use cookie lists from web pages to target people based on specific content they are viewing. Want to survey people who were on your website last…

Quick-Testing Surveys for Mobile

Quick-Testing Surveys for Mobile

Data Collection, Methods & Tools, Resources and RecommendationsBy Joe HopperMay 6, 2015

If you are not testing all of your surveys for how they function on mobile, you absolutely should be.  Almost half of respondents in our most recent U.S. census-rep survey completed the survey on mobile devices.  This included 30% who completed it on phones, and 17% who completed it on tablets. Here is a quick…

Squeezing More from Your Open-Ends

Squeezing More from Your Open-Ends

Data Collection, Methods & Tools, Survey Design, Survey TipsBy Joe HopperApril 8, 2015

A perennial problem with open-ended survey questions is that respondents are lazy.  It takes time and effort to think of good answers.  And if the survey is self-administered online or on paper, it takes time and effort to write them out. But there are several things a savvy researcher can do.  One of them is…

How to Get Outstanding Open-End Responses

How to Get Outstanding Open-End Responses

Survey Design, Turning Data into StoriesBy Joe HopperOctober 1, 2014

Getting good responses to open-ended questions via online surveys is a challenge.  So much so, that new technologies have evolved to probe on responses just as live interviewers used to probe people on phone surveys.  But can you get really outstanding open-end responses to online surveys without fancy technology? The answer is yes, it just…

Bogus Changes in Tracking Studies

Bogus Changes in Tracking Studies

Data Analysis & Analytics, Data Collection, Methods & Tools, Public Polling, SamplingBy Joe HopperAugust 20, 2014

The next time you analyze the results of your customer satisfaction or brand loyalty tracking study, and you notice an upward or downward shift, ask yourself this: Is it reasonable to think that certain customers—either the happy ones or the unhappy ones—were more willing to give you their opinions than the other group? If so,…

Why We Don’t Use Qualtrics

Why We Don’t Use Qualtrics

Data Analysis & Analytics, Data Collection, Methods & ToolsBy Joe HopperAugust 13, 2014

It’s the data.  We want it all.  And to be fair, this article is less about Qualtrics, and more about what makes for truly good and rigorous research.  It just turns out that Qualtrics is the one tool that makes it more difficult and more expensive to do that kind of research than any others…

Why Phone Surveys Are Almost Dead

Why Phone Surveys Are Almost Dead

Data Collection, Future Trends, Methods & Tools, Public Polling, SamplingBy Joe HopperAugust 7, 2014

Telephones used to be an awesome way to find a random sample of Americans.  Nearly all Americans had a home telephone, nearly everybody would answer if you called, and most were willing to answer survey questions to help researchers understand public opinion. In fact, telephones have been so central to scientific survey research that the…

1
2345
…678910…
1112
13

© 2023 Versta Research, Inc. | Privacy Policy | Contact

Go to Top