Ten Tips for Flawless Fieldwork

Research firms like Versta (and research teams like yours?) tend to think of design, strategy, and analysis as the critical place where we add value. But guess what. Everybody thinks that, and one consequence is that fieldwork and data collection are becoming dangerously bad. Nobody is paying attention anymore. Fieldwork is on auto-pilot. We recommend…

Use This Clever Question to Validate Your Data

At first I thought this was the dumbest survey question ever. Why ask people what device they are using to take the survey, when you know from the platform meta-data what device they are using? Yes, even lame self-service survey platforms can (and should be) capturing information about device, operating system, IP address, start time,…

Using MTurk for Market Research

Using MTurk for Market Research

A surprising trend among our academic colleagues in marketing, psychology, and the social and behavioral sciences, is that they are crowdsourcing respondents for research studies from Mechanical Turk (MTurk). I am still overcoming my own resistance to the idea, as it rubs against Versta Research’s obsessive focus on data quality. Online sampling absolutely can and…