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Tag Archives: data quality

Versta Research Post

Better Data through Better Survey Design

Data Collection, Methods & Tools, Public Polling, Survey Design, Survey TipsBy Joe HopperSeptember 14, 2009

Market researchers complain a lot when they get data back from surveys and see that people have been “speeding” through their surveys or that people are not giving thoughtful responses. But the problem is rarely “bad respondents” – instead the problem is lazy researchers.  When people discover that the survey they just agreed to take…

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