Versta Research Post

Why You Need a Partisan Pollster

In an op-ed column two days ago, Stuart Rothenberg, a prominent political (and non-partisan) commentator argued that partisan pollsters (those who work directly for either Democratic or Republican candidates) do a better job than presumably objective third party pollsters.  Why?  Because they have to get it right.  Their campaign strategies depend on it.  Quoting Mr.…

Versta Research Post

Top Trends of the Decade: Looking Back

As an industry driven by data and information, market research and public opinion polling has seen dramatic changes in the last ten years and will no doubt change quickly and in big ways during the next ten. Looking back, here are what we consider to be the five biggest changes that shaped current challenges faced…