6 Top Causes of Measurement Error in Surveys

6 Top Causes of Measurement Error in Surveys

Having focused intently over the last several months on best practices for writing surveys (see Five Last Steps in Writing a Questionnaire and How to Write Surveys: 25 Best Practices) I have been paying extra attention to the work of research methodologists who codify best practices and develop protocols for implementing them. One set of…

Ten Tips for Flawless Fieldwork

Research firms like Versta (and research teams like yours?) tend to think of design, strategy, and analysis as the critical place where we add value. But guess what. Everybody thinks that, and one consequence is that fieldwork and data collection are becoming dangerously bad. Nobody is paying attention anymore. Fieldwork is on auto-pilot. We recommend…