Conjoint Analysis Helps Apple Win $1B in Lawsuit

If you ever have trouble convincing your managers and executives about the value of market research, tell them this:  The one billion dollar settlement that Samsung will pay Apple for patent infringement was based on a carefully designed market research study using conjoint analysis. According to colleagues at Sawtooth Software, a company that develops the…

Versta Research Post

Why Every Business Needs the Census Bureau

Every ten years the Census Bureau provides a count of all people living in the United States.  More importantly, the Census Bureau and other agencies conduct ongoing surveys of the population to document crucial facts and figures about who we are. And every year, it seems, these agencies come under attack from politicians who would…