Versta Research Post

How to Conduct a Telephone Survey for Gold Standard Research

Telephone surveys are still considered the gold standard for rigorous public opinion polling and market research.  The reason is that virtually every household in the U.S. can be reached by telephone, and therefore we have careful methods of determining the probability that any individual person is included in a sample to be surveyed.  Knowing this…

Versta Research Post

How to Select the Type of Chart to Use

Data visualization will likely be one the biggest areas of innovation and development over the next several years.  This is a good.  A chart that clearly and succinctly displays detailed data in a way that captures the viewer’s attention and helps interpret the data can be incredibly powerful.  Edward Tufte, a pioneer in this area,…

Versta Research Post

Top Trends of the Decade: Looking Back

As an industry driven by data and information, market research and public opinion polling has seen dramatic changes in the last ten years and will no doubt change quickly and in big ways during the next ten. Looking back, here are what we consider to be the five biggest changes that shaped current challenges faced…