Versta Research Post

Why Every Business Needs the Census Bureau

Every ten years the Census Bureau provides a count of all people living in the United States.  More importantly, the Census Bureau and other agencies conduct ongoing surveys of the population to document crucial facts and figures about who we are. And every year, it seems, these agencies come under attack from politicians who would…

Versta Research Post

Five Classes to Make You Smarter

Summer provides an ideal opportunity to learn from our research colleagues in the academic worlds.   Many of them offer short, intensive “summer camp” training that is relevant and practical for market researchers.  You get training that is far more rigorous and comprehensive than courses offered by “training institutes” and other commercial providers. Here are our…

Versta Research Post

Do You Have a “Metrics” Fetish?

If there is a downside to the success of research in helping organizations make smarter decisions, it is the belief among some business colleagues that research is needed all the time, everywhere, and for everything.  It is manifest in an obsessive focus on dashboards, KPIs, analytics, customer satisfaction surveys, pop-up website surveys, net promoter scores,…