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Tag Archives: surveys

Don’t Believe This Best Practice from Google Surveys

Don’t Believe This Best Practice from Google Surveys

Data Collection, Methods & Tools, Survey DesignBy Joe HopperAugust 16, 2017

We use Google Surveys for quick, cheap incidence tests, or to test question wording or answer scales. Every time I use it, however, I am startled by how foolish Google Surveys can be. Here is an example we noticed from our most recent use of the tool. Start constructing your Google Survey. Add a “single…

Your Margin of Error Is Bigger than You Think

Your Margin of Error Is Bigger than You Think

Data Analysis & Analytics, Public PollingBy Joe HopperAugust 2, 2017

If you conduct a well-designed, well-executed survey of 500 people you probably think (and yes, we may have told you) that your margin of error is ±4%. It’s beautiful. It’s all based on math. And if you ever had that “aha” moment in statistics class, you probably agree that the mathematical proof of it is…

How to Design Better Survey Invitations

How to Design Better Survey Invitations

Data Collection, Survey TipsBy Joe HopperJuly 26, 2017

Of all the many components that need to come together for great research, one piece not often discussed is the art and science of getting people into your study. Recruiting respondents is part targeting, part persuasion, and part persistence. For researchers, it is probably the closest thing we do to actual marketing. In the Versta…

How to Ask Gender on Surveys

How to Ask Gender on Surveys

Data Collection, Future Trends, Survey DesignBy Joe HopperJune 28, 2017

Gender used to be one of the easiest questions to write for a survey. There was male and there was female, so we simply asked: “Which are you?” But our culture has begun acknowledging the fluidity of gender identity and gender assignment, and now, too, must survey research. Just this week we had a potential…

Does Starting with a Story Bias Your Findings?

Does Starting with a Story Bias Your Findings?

Data Analysis & Analytics, Public Relations, Survey Design, Turning Data into StoriesBy Joe HopperJune 21, 2017

Two audience members at our LIMRA talk (see Public Studies: Advice for the PR Team and Advice for the Research Team) asked questions about biased research findings. Doesn’t starting with the research story and writing dream headlines lead you down a path of finding or confirming what your internal client wants to hear? I suppose…

Public Release Studies: Advice for the PR Team

Public Release Studies: Advice for the PR Team

Public Relations, Turning Data into StoriesBy Joe HopperJune 7, 2017

Just back from LIMRA’s 2017 Marketing and Research Conference, I am happy to report a successful and productive “meeting of the minds” from both the Marketing Side and the Research Side of this uniquely blended gathering of financial services professionals. No matter what some may say, research is not part and parcel of marketing. Nor…

Good Reasons to Ask Bad Questions

Data Collection, Survey Design, Survey TipsBy Joe HopperMay 10, 2017

In the Versta Research spring newsletter, Build a Better Customer Satisfaction Survey, we mentioned—but did not speak to—the seventh question in our newly developed survey for clients. It was added at the last minute. We put it right at the top, so it is the first question you see. If you didn’t yet test drive…

Build a Better Customer Satisfaction Survey

Build a Better Customer Satisfaction Survey

Survey Design, Survey Tips, Topics in MarketingBy Joe HopperApril 26, 2017

We have never deployed a customer satisfaction survey for our own customers. Why? Because most CX surveys are not designed to help customers. But we’ve just taken inspiration from a unique survey from Skype for Business, in order to Build a Better Customer Satisfaction Survey. It’s our feature article in this quarter’s newsletter. It highlights…

Please Do Not Gamify Your Surveys

Please Do Not Gamify Your Surveys

Data Collection, Methods & Tools, Survey DesignBy Joe HopperApril 5, 2017

Which of these two questions do you find more annoying, question A or question B? A. Foodie TV has announced a competition to select the best destination for food. What can your city do to win? B. In terms of the restaurant choices, what is important for a city to offer? Now which of these…

Dump the Hot Trends for These 7 Workshops

Dump the Hot Trends for These 7 Workshops

Methods & Tools, Resources and RecommendationsBy Joe HopperMarch 15, 2017

If you are a market research professional, I urge you to look for continuing education beyond the MR industry groups such as the Insights Association, Quirk’s, etc. and instead look to a more academic organization like AAPOR, the American Association for Public Opinion Research. Yes, their conferences will be the most boring you ever attend.…

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