Versta Research Post

Surveys Stalk You Everywhere

Five years ago there were too many surveys, and today there are WAY too many surveys. They’ve taken over management functions and customer service departments. Have a complaint? Forget calling customer service (and good luck finding them). The best way get your complaint addressed is to give a low survey score, and, pronto, somebody contacts…

Execs Vote on Top Research Needs in Marketing

Execs Vote on Top Research Needs in Marketing

Every two years marketing executives from more than 60 corporate members of the Marketing Science Institute (MSI) vote on the most important marketing topics they need to understand better.  They represent companies like Kraft, Colgate-Palmolive, Bank of America, Nielsen, and Walmart.  MSI—a think tank, of sorts, whose mission is to “bridge the academic and business…