Net Promoter Scores Don’t Beat Other Measures

Net Promoter Scores Don’t Beat Other Measures

I used to get more worked up about survey answer scales than I do nowadays.  I didn’t like even-numbered scales, including 1 to 10 scales (no midpoint!) or five point scales (too blunt!) or seven or nine point scales (not intuitive!).  I liked zero to ten scales—and still do—because they offer good opportunity for respondent…