What Rose to the Top in 2016
Google Analytics is a great example of how powerful OR how utterly useless data can be. If you let your analytics lead you around, and you search and search, and try all those variations and data cuts hoping to land on the “actionable insight” that Google always promises—trust me, you will fail. But if you start with a specific question and then go to your analytics, you will succeed.
That’s what we do at the end of every year to learn more about what our customers and prospects have been focusing on in preceding 12 months. We have published roughly 400 articles over the last several years. Which ones got the most attention and readership in 2016?
Of all 400 articles, here were the top six:
- How to Estimate the Length of a Survey
- Tips on Reverse Wording Survey Questions
- How to Calculate an NPS Margin of Error
- Six Ways to Identify Bad Survey Data
- A Better Way to Scale MaxDiff Utilities
- Rules of Thumb for Survey Length
Of just those published in 2016, here were the top six:
- How to Make a Survey ADA Accessible
- Seven Lessons Learned from Great Clients
- Hidden Secrets of What Researchers Want
- Good Research Has Insights Baked In
- The Coolest Chart You Probably Never Use
- Six Things to Know about P-Values
And we were happy to learn, as well, that beyond the world of Versta Research, one of our articles subsequently published in Quirk’s was a 2016 top-read article by their readership.
We’re looking forward to a happy and productive 2017, with you, our valued clients and readers. Please reach out and let us know how we can help you.