Summer is the perfect time for professional development and training in market research methods because short course offerings in survey and questionnaire design are plentiful.
The word “material” points to a useful concept, and provides a welcome corrective to an obsessive and misguided focus on statistical significance.
Personas are fictional representations of customer types, but they reflect the demographics, behaviors, goals, and motivations of people derived from real data.
In a test of the powers of AI, here is an impressive poem it wrote about market research. It’s worth a smile. But it’s not poetry.
A recent study shows that team translation is superior for accurate survey translation, but that less accurate translations will work just as well in terms of survey measurement.
An article in The New Yorker claimed that a hundred years ago most Americans died in their mid-fifties. Alas, they were fooled by a statistic and the claim is not true.
Here is a brief summary of the Versta Research Spring 2023 Newsletter, which outlines five research lessons that have transformed marketing research during the pandemic years.
We sometimes advise against multiple-select questions, believing that respondents give less attention to each item in the list. New eye tracking research suggests we might be wrong.
Cell phone dialing is now essential for phone surveys, just as mobile-optimized surveys are essential for online surveys. A lot of market research continues to ignore this.
It is magical thinking to believe that charts and graphs and fancy new tools for data visualization will solve the challenge of finding insights in data.