Our Big Summer “How To” Newsletter with 19 Easy Guides for Better Market Research

Our Big Summer “How To” Newsletter with 19 Easy Guides for Better Market Research

Nobody gets really good at market research by taking classes. It comes from learning on the job and in the field from other researchers. That is because researchers are always solving new problems and answering new questions that have never been asked before. That inspired us to make our summer newsletter The Big “How To”…

How Random Correlations Ruined a Gender Story

How Random Correlations Ruined a Gender Story

The problem with most business approaches to “analytics” is that they rely on automated, unthinking algorithms. The algorithms scan boatloads of data and generate correlations that are surprising and, therefore, presumably deeply insightful. But in most cases the correlations are not insightful. They are random coincidences, which unfortunately does not stop humans from sharing with…

Getting to Yes When Response Rates Plummet

Getting to Yes When Response Rates Plummet

I used to think that when potential research respondents said no they’re not interested in participating in our survey, they really meant it, end of story. Then I started working more on the field side where all kinds of different data collection was happening all the time. Seeing recruitment and data collection up close amazed…