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Tag Archives: best practices

P-Hacking and Other Bad Research Practices

P-Hacking and Other Bad Research Practices

Data Analysis & Analytics, Resources and RecommendationsBy Joe HopperNovember 11, 2015

Leave it to the National Science Foundation to keep me hip on current research lingo. A report published last May (with the very unhip title Social, Behavioral, and Economic Sciences Perspectives on Robust and Reliable Science) offered this definition of an edgy new term in research called p-hacking: Generating many different sets of results and…

Video Content Skews Survey Results

Video Content Skews Survey Results

Data Collection, Future Trends, Methods & ToolsBy Joe HopperNovember 4, 2015

I am the Internet user that advertisers dread. I block as much advertising, video, flash content, and java script as I possibly can so that I stay focused on work without all that annoying, flashing, moving stuff trying to grab my attention. This always makes me wonder: Am I the Internet user that market researchers…

Tricks for Getting Truthful Respondents

Tricks for Getting Truthful Respondents

Data Collection, Survey DesignBy Joe HopperOctober 7, 2015

Difficult or lengthy surveys require hefty incentives, which unfortunately makes it tempting for some respondents to lie. We are facing this predicament in a survey right now. The survey requires two people from the same household who share household finances to complete parallel surveys. We are recruiting from an online research panel. Person 1 gets…

Defending Your Statistics in Court

Defending Your Statistics in Court

Data Analysis & Analytics, Presenting Research, Public Polling, Resources and RecommendationsBy Joe HopperSeptember 2, 2015

There is nothing worse than presenting research findings to an audience predisposed to hate it. Maybe you’ve had that experience of being in a boardroom of hostile managers? They don’t like what you’re about to say, so they pick at every methodological decision, shifting focus away from the story that the data have to tell.…

Get Rid of Those Survey Speeders

Get Rid of Those Survey Speeders

Data Analysis & Analytics, Data CollectionBy Joe HopperAugust 19, 2015

If you found that 10% of your online survey respondents were ignoring your questions, generating random data, and there was an easy way to identify who those respondents were, what would you do? I hope you would delete them, go back to the field, and replace them. But for some reason there are those among…

Gallup Pays $12M in Phone Survey Lawsuit

Gallup Pays $12M in Phone Survey Lawsuit

Data Collection, Public PollingBy Joe HopperAugust 13, 2015

Despite the welcome trend towards online polling, telephone surveys are still surprisingly common, and telephone outreach makes sense for certain types of research. But if you ever use or commission phone surveys, take note: do not use automated dialing to make calls. Instead, have interviewers manually dial the numbers so you don’t get caught in…

Add a Star to Your Survey

Add a Star to Your Survey

Data Analysis & Analytics, Data Collection, Methods & Tools, Public Relations, Survey Design, Survey TipsBy Joe HopperJuly 22, 2015

Earlier this year we trumpeted the idea of corporate research groups helping internal business partners do their own research. Sometimes is makes tons of sense, and sometimes not. So when it comes time for something more complicated, how do you educate a client about what matters and what doesn’t in terms of quality and rigor?…

Make Your Incentive Drawings Legal

Make Your Incentive Drawings Legal

Data Collection, Survey TipsBy Joe HopperJuly 15, 2015

Two things bugged me about the market research survey invitation I got from my alma mater. First, it was a mediocre three star survey that asked me a bunch of information they could easily have gotten from my LinkedIn profile. Second, it offered a chance to win a prize if I participated, and the effort…

Define Millennials Using These Years

Define Millennials Using These Years

Data Analysis & Analytics, Resources and Recommendations, Topics in MarketingBy Joe HopperMay 20, 2015

I’ve never been a huge fan of talking about generations like Baby Boomers, Gen Xers, or Millennials.  Age differences make sense to me.  But the dividing lines between “generations” commonly used in the media and in our industry seem so arbitrary.  In fact, those dividing lines put me in the same generation as my aunts…

Quick-Testing Surveys for Mobile

Quick-Testing Surveys for Mobile

Data Collection, Methods & Tools, Resources and RecommendationsBy Joe HopperMay 6, 2015

If you are not testing all of your surveys for how they function on mobile, you absolutely should be.  Almost half of respondents in our most recent U.S. census-rep survey completed the survey on mobile devices.  This included 30% who completed it on phones, and 17% who completed it on tablets. Here is a quick…

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